June 28, 2010

Has Erin Andrews re-signed with ESPN?

With Erin Andrews' contract expiring this week, John Ourand of the Sports Business Journal reported the following tonight on Twitter:

"Erin Andrews will be staying at ESPN, according to Jim Miller, who is teaming with Tom Shales to write the definitive book on the network."

Miller and Shales wrote the outstanding "Live From New York," chronicling the history of "Saturday Night Live," so ignoring their scoop isn't wise. However SportsByBrooks has followed up on this and discovered that no new deal has been signed.

So it remains to be seen what will become of the ESPN sideline princess who has clearly made a name for herself as a celebrity through the disgusting peephole situation she was victimized in and her recent turn on "Dancing With The Stars," in which she placed second. Her contract situation has been a hotly debated topic of late, with Sports Illustrated's Richard Deitsch doing an excellent job of examining her career prospects within sports.

If I were advising Andrews, I would tell her to use this opportunity to cross over into entertainment while maintaining a role in sports, since she seems to really love them. ESPN and ABC are corporate cousins. If I were her, I would seek some opportunities to host shows rather than just report from the sidelines (maybe anchor SportsCenter from time to time), increase the profile of her sideline gig (to say, the NBA Finals, Monday Night Football or the ABC Saturday night college football package), and also get some entertainment opportunities on ABC with appearances on a show like "The View" and the ability to host red carpet events such as prior to the Academy Awards (are those on ABC?).

Her star will never be brighter than it is right now so she has to take advantage of it.

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